Guidelines for successful collaboration

The Selection of German Luxury Hotels was founded in 1987. Today this exclusive hotel alliance consists of six German and one Austrian grand hotels. Our members enjoy a worldwide reputation and have won numerous international awards.

 

Our hotels are closely intertwined with the histories of their respective city or region. They are institutions, meeting places for social, political and cultural life. Our commitment to the culture of hospitality is total. Our dedication to top quality service is grounded in professional competence and genuine passion.

Advantages of partnership

As a partner of the Selection of German Luxury Hotels, successful collaboration will allow you to benefit from the following synergies

Access to premium guests

You will enjoy access to over 270,000 national and international premium guests

Presentation opportunities

You will benefit from a range of individual presentation opportunities in the member hotels.

Customer reach

At high-profile regional events (Cologne Carnival, Munich Oktoberfest, Iffezheim Race Week, Salzburg Festival, exclusive visits to the Elbphilharmonie, etc.) we offer you an ideal platform to present yourself to our selected customers.

Joint marketing campaigns

You will be integrated into national sales, marketing and PR activities.

Special rates

In addition, as a partner of the association, each of the eight member hotels is available to you for individual marketing and sales activities at special rates.

Sales-boosting solutions

In collaboration with you, we create sales-boosting, image-building and value-adding solutions.

Trademark usage

As a partner, we grant you the right to use the trademark “Partner of the Selection of German Luxury Hotels”.

Website and backlinks

You will be featured on the website of the Selection of German Luxury Hotels, together with a link to your own site.

Charter

of the Selection of German Luxury Hotels

Our values and standards

Partners of the Selection of German Luxury Hotels are businesses that share the association's values.

These include in particular:

The partners of the Selection of German Luxury Hotels support the open exchange of ideas and experiences with association members in a spirit of entrepreneurial motivation.
The partners of the Selection of German Luxury Hotels act as partner businesses with the aim of delivering service and performance levels befitting the 5-star superior hotel industry.
The members and partners of the Selection of German Luxury Hotels always respect the general interest of cooperation.
The cooperation of all partners is characterised by loyalty and mutual trust.
The members of the Selection of German Luxury Hotels and their partners are keenly aware of their social responsibility. They act reliably and sustainably.
All members and partners see continuity as the key to success.

Public profile

Pride in achievements

Media partnerships

Do good and talk about it!

'Whether it's 'Hotelier of the Year', a lifetime achievement award, or the 'Brillat-Savarin plaque' - since the Selection was founded, many of its directors have been honoured for their work. Since 2020, all member houses of the Selection of German Luxury Hotels have made the top ten ranking of the '101 Best Hotels', ensuring a unique appeal both in the domestic top hotel industry and beyond our borders.

The Selection of German Luxury Hotels maintains long-term media collaborations with the German-Austrian gourmet magazine Falstaff and a media partnership with the German edition of the luxury magazine Robb Report. Regular pieces in lifestyle media as well as national and regional daily newspapers and on our own social media channels are a matter of course.

Public profile

Pride in achievements

Media partnerships

Do good and talk about it!

'Whether it's 'Hotelier of the Year', a lifetime achievement award, or the 'Brillat-Savarin plaque' - since the Selection was founded, many of its directors have been honoured for their work. Since 2020, all member houses of the Selection of German Luxury Hotels have made the top ten ranking of the '101 Best Hotels', ensuring a unique appeal both in the domestic top hotel industry and beyond our borders.

The Selection of German Luxury Hotels maintains long-term media collaborations with the German-Austrian gourmet magazine Falstaff and a media partnership with the German edition of the luxury magazine Robb Report. Regular pieces in lifestyle media as well as national and regional daily newspapers and on our own social media channels are a matter of course.

Public profile

Pride in achievements

'Whether it's 'Hotelier of the Year', a lifetime achievement award, or the 'Brillat-Savarin plaque' - since the Selection was founded, many of its directors have been honoured for their work. Since 2020, all member houses of the Selection of German Luxury Hotels have made the top ten ranking of the '101 Best Hotels', ensuring a unique appeal both in the domestic top hotel industry and beyond our borders.

Media partnerships

Do good and talk about it!

The Selection of German Luxury Hotels maintains long-term media collaborations with the German-Austrian gourmet magazine Falstaff and a media partnership with the German edition of the luxury magazine Robb Report. Regular pieces in lifestyle media as well as national and regional daily newspapers and on our own social media channels are a matter of course.

Hospitality culture

Luxury hotel industry

In total, over 270,000 guests (2019) stay overnight at the association's hotels each year. Among them are numerous well-known personalities from society, politics, business, art and culture. Our guests belong to the top levels of society. The most important source markets are Germany with a share of 50%, followed by the USA with an average of 10%, the Middle East with 7%, Switzerland with 5% and Great Britain and with 4%. Geographically, the Hotel Schloss Fuschl has a larger proportion of Austrian guests (32%) than the other Selection members.

The business mix depends heavily on the location of the individual hotel. Our city hotels record on average an equal share of 50% from both segments – business and leisure travellers. The resort hotels, on the other hand, see a ratio of 80% leisure travellers to 20% business travellers. The respective length of stay depends on the business mix. It is 1.93 days in the city hotels and 3 days in the resort hotels.

Hospitality culture

Luxury hotel industry

In total, over 270,000 guests (2019) stay overnight at the association's hotels each year. Among them are numerous well-known personalities from society, politics, business, art and culture. Our guests belong to the top levels of society. The most important source markets are Germany with a share of 50%, followed by the USA with an average of 10%, the Middle East with 7%, Switzerland with 5% and Great Britain and with 4%. Geographically, the Hotel Schloss Fuschl has a larger proportion of Austrian guests (32%) than the other Selection members.

The business mix depends heavily on the location of the individual hotel. Our city hotels record on average an equal share of 50% from both segments – business and leisure travellers. The resort hotels, on the other hand, see a ratio of 80% leisure travellers to 20% business travellers. The respective length of stay depends on the business mix. It is 1.93 days in the city hotels and 3 days in the resort hotels.

Hospitality culture

Luxury hotel industry

In total, over 270,000 guests (2019) stay overnight at the association's hotels each year. Among them are numerous well-known personalities from society, politics, business, art and culture. Our guests belong to the top levels of society. The most important source markets are Germany with a share of 50%, followed by the USA with an average of 10%, the Middle East with 7%, Switzerland with 5% and Great Britain and with 4%. Geographically, the Hotel Schloss Fuschl has a larger proportion of Austrian guests (32%) than the other Selection members.

The business mix depends heavily on the location of the individual hotel. Our city hotels record on average an equal share of 50% from both segments – business and leisure travellers. The resort hotels, on the other hand, see a ratio of 80% leisure travellers to 20% business travellers. The respective length of stay depends on the business mix. It is 1.93 days in the city hotels and 3 days in the resort hotels.

Apply for membership of the Selection of German Luxury Hotels

Competence, experience and passion – let us set standards and goals together in the luxury hotel industry, true to our motto: A passion for excellence! Ideas, visions, contacts – get involved and become a member of the Selection of German Luxury Hotels.

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